Branding is about evolving your business internally and externally. It helps businesses in getting attention from the customers and set them apart from their competitors. It is an experience, a promise an organization commits to its consumers. It is essential to have a strong brand identity and built a relationship with your target audience. Your brand identity distinguishes you from the other brands. It is just not about a logo or a tagline but it should be designed in a way that awakens all your senses.
Logo Genies is a renowned branding company. We are keen to build your brand in the most professional way to help you keep up with the today’s fast-paced digital world. Our experienced designers will give you the best results by building a brand strategy in accordance with the latest industry trends after conducting a thorough niche specific research.
Branding creates a memorable impression of your business that builds trust, motivates employees and helps in acquiring new customers in no time.
Your brand is the “face” of your company. Make it memorable — and strong enough to leave the desired impression.
Developing a strategic plan for the company can help in achieving long-term financial gain. To optimize the ROI, increase the company’s value and ensure the company meets its financial objectives.
A professional appearance builds credibility and trust. People are more likely to engage with a business that appears polished and legitimate.
When employees understand your mission, they feel the same pride and will work to achieve your shared goals. As it is said “Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.”
Branding enables your company to get referral business. Could you tell a friend about the new shoes you love if you can’t remember the brand? Word of mouth referrals are only possible after you’ve delivered a memorable experience.
Brands have a specific target audience that they pursue. You just need to have a right approach to understand your target market. Finding the right branding tactics will definitely give you positive results.
You need to follow a unique approach in establishing your brand. Remember, your brand has to be distinct. This does not mean that you demand a revolutionary idea. It simply means that you should have at least one thing that differentiate your brand from other brands.
No one wants to work with a company that cannot ensure consistency to their clients. With so many industries being saturated with competitors, inconsistency is often enough of a reason for consumers to take their business elsewhere. Getting repeated sales and same level of quality are things consumers expect the most while working with a company.
01. Social Media Marketing It is all about connecting your audience socially on different social site- From Facebook and Twitter to Snapchat and LinkedIn and even YouTube. It helps in growing your relationship with your customers fast. 02. Content Marketing A way to increase brand awareness by using storytelling skills and providing valuable information with the goal of getting your target audience to take a profitable action. 03. Search Engine Marketing (SEM): SEM refers to paid traffic from search engines unlike SEO. It is the mostly common type of search engine where marketer pay a predefined amount of money for showing their messages at various platforms. 04. Mobile Phone Advertising Most of the types of digital marketing takes place on your mobile phone these days like Facebook, Instagram, and Google. SMS marketing is also a type of mobile advertising usually used in local marketing. 05. SEO its primary purpose is generating organic search engine traffic that converts into sales and leads. SEO generates quantity of traffic, quality of traffic and provides organic results.
Color is a key consideration for all visual materials
The most successful logos are simple in terms of colors. In fact, two of the most basic colors — black and red — are used most frequently. Think of some of the world’s most successful logos, such as Pepsi, Coke and Starbucks, which use just one or two colors each.
Identify the key emotional message you want your logo to communicate and choose colors to convey that emotion.
Color relatability can be generational and gender-specific. Both men and women say blue is their favorite color and brown their least favorite, but women also like purple, whereas men don’t care for it at all. On the other hand, men are slightly more partial to black.
Typefaces are as important as color. Consider what the look of your text says to clients and potential customers:
Yes! It’s important to have a style guide laying out standards for the visuals and copy associated with your brand. A style guide maintains consistency across your organization — no matter how large or small. Here are six elements to think about when developing your guide. After the guide is complete, share it with your employees and revisit it annually to see if updates are needed.
To study the mission is very important. Research on the history of the company to get details and explain in clear words, what the company is all about?
Your style guide should include your logo in various sizes and file formats, and guidelines dictating how and where the logo may be used for making it look better.
Select fonts and sizes according to the company’s standard. A font does everything from representing the brand, to increasing legibility.
The most important thing for the marketing professionals and copywriters who are working on your brand is voice guidelines. Who is speaking? What is the voice of the company? Can you give some background information that helps the user understand how to speak with that voice?
Some brands are instantly recognizable by the color of their logos. These colors are forever associated with the companies. Careful selection of colors will help in recalling the brand easily.
Are there certain types of imagery that fit with your brand style? Provide clear guidelines to simplify selecting photos for creative materials.
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